A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
Tag: Brand Alliance
Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Ever wanted to play Pac-Man on the street that you live? Each year on April Fool’s Day Google does something fun with Google Maps and this year’s comic stunt sees the tech search behemoth launch a funky brand alliance with Pac-Man. Today Google Maps has unveiled a ‘Pac Man View’ that actually allows… Continue reading Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
Legal issues have led to P&G withdrawing its inventive social media campaign leveraging its National Aeronautics and Space Administration (NASA) alliance to crowdsource cheaper ad production ideas. P&G, which has a lengthy commercial partnership with the space agency and has regularly leveraged this to source innovative ideas from NASA professionals, posted a brief on… Continue reading P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
‘We Did It’ celebrates the Greenpeace homepage today – as its pressure campaign to persuade Lego to end its marketing partnership with Shell succeeds. Lego has announced it is to end its marketing alliance (led by making toys carrying Shell’s brand) with the global oil giant. It will not renew the partnership. … Continue reading Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Technology and fashion aligned at London Fashion Week the form of an innovative alliance between Microsoft and Fyodor Golan that saw an inverted digital pyramid screening distorted images of the fashion action from the middle of the catwalk. The collection itself was all about colour and distortion – so the collaboration aimed to bring… Continue reading Brand Lab & Fyodor Golan’s Distortion Pyramid At LFW
Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft. Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off. The commercial is… Continue reading Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
#SmallBusinessSaturday: US AmEx Project Arrives In UK
Less sponsorship, more partnership, American Express’ ‘Small Business Saturday’ initiative is one of the more ambitious contemporary brand-led partnership projects and 2013 sees the payments brand’s enterprise head across the Atlantic to the UK. In this US, late November saw American Express promote its fourth annual Small Business Saturday – as it aimed to… Continue reading #SmallBusinessSaturday: US AmEx Project Arrives In UK
Tag Heuer & Glacier Express Railway’s Social Gaming App
In a slightly unusual brand alliance between a watch brand and a railway company, October saw Tag Heuer promote its new Aquzracer Glacier Express Railway timepiece through an innovative social gaming app called ‘Mystery On Board’. More corporate partnership than sponsorship, nevertheless this is an interesting brand alliance initiative that sees the premium Swiss… Continue reading Tag Heuer & Glacier Express Railway’s Social Gaming App
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
The new music video from OK Go for ‘Needing/Getting was made in partnership with Chevrolet and launched on the grandest US marketing stage of all – as a Super Bowl commercial. The Chevy’s Sonic featured front and centre in this ‘brand and band’ Super Bowl commercial collaboration – called “Let’s Do This”. … Continue reading OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
