Boston based brewer Sam Adam’s pre-released a Super Bowl spot featuring a considerably more friendly, polite and brighter Beantown: a city where notoriously rude Red Sox fans welcome Yankees supporters with open arms and where trash-talking Celtics legend Kevin Garnett swaps rude insults for polite decorum. Titled ‘Cousin From Boston’, the beer brand offers… Continue reading Sam Adams Super Bowl Spot Sees Garnett & Sox Fans In A Vision Of A Politer ‘Brighter Boston’
Tag: Boston
Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative
A new social spot called ‘Wellness is a Beautiful Resistance’ rolled out on 18 February and continued the joint ‘A Beautiful Resistance’ initiative between Reebok and the Boston Globe which is a celebration of black joy, black culture, black wellness and black lives. Exploring the perspective that racism is a public health crisis and… Continue reading Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative
Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Running brand Saucony and local Boston brand Dunkin’ Donuts collaborated on a joint 2018 Boston Marathon built around special edition Kinvara pairs packaged in an iconic donut box. It's bean a crazy 24 hours but if you missed out on our Saucony x Dunkin' collab yesterday, you donut want to sleep on this blog.… Continue reading Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on connecting those involved and featuring their unique stories. With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Bruins NHL Play Offs Spots Focus On Silence & Poetry
NHL creative is typically fuelled by high octane action, pace, power, pounding music and a hint of violence, but a new campaign from the Boston Bruins to promote the start of the team’s Stanley Cup play-off series combines silence and poetry. Led by two stylish and serene spots, aired locally and posted online, the… Continue reading Bruins NHL Play Offs Spots Focus On Silence & Poetry
AT&T Curates CG Boston Marathon Digital Mosaic
Boston Marathon wireless partner AT&T is activating its rights and supporting the ‘One Fund Boston’ initiative with a new feature to this year’s race by curating a consumer-created digital mosaic – showcasing pictures and videos of Bostonians, marathoners and fans from around the globe. The brand-backed #ItsOurBoston social mosaic will be displayed via a… Continue reading AT&T Curates CG Boston Marathon Digital Mosaic
Chevy Axes World Series ‘Silverado Strong’ Stunt
Major League Baseball’s strategy of using its showpiece World Series to raise awareness of the joint cause programmes of the league and its partners is not only admirable, but also potentially provides a fine template for powerful rights owner/sponsor CSR alliances. But when the partnership lacks genuine synergy there can be potentially disastrous consequences.… Continue reading Chevy Axes World Series ‘Silverado Strong’ Stunt
