Ahead of the 2019 Boston Marathon, local sportswear brand Saucony again teamed up with race sponsor and fellow Boston business Dunkin’ Donuts again teamed up together to create, or should that be ‘bake’, a second running shoe. This product-led marathon activation saw the second Saucony x Dunkin’ Kinvara 10 packaged in a shoebox that… Continue reading Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Tag: Boston Athletic Association
Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on connecting those involved and featuring their unique stories. With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
