Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon

Ahead of the 2019 Boston Marathon, local sportswear brand Saucony again teamed up with race sponsor and fellow Boston business Dunkin’ Donuts again teamed up together to create, or should that be ‘bake’, a second running shoe.

This product-led marathon activation saw the second Saucony x Dunkin’ Kinvara 10 packaged in a shoebox that resembled a Dunkin’ Donuts box.

The two Massachusetts based companies promoted the limited edition shoe – which came in both male and female versions – via a PR push and across both brands’ digital and social platforms which began with a tease on 18 March

You want to miss what’s coming. pic.twitter.com/mfOQ5TF7qN

— Dunkin' (@dunkindonuts) March 18, 2019

and continued up to the 15 April race day.

Get ‘em while they’re hot! Saucony x Dunkin' Kinvara 10 Shop on https://t.co/qS0enSlHVR today. pic.twitter.com/NRx6eCpccM

— Dunkin' (@dunkindonuts) March 21, 2019

Something’s baking… get ‘em fresh tomorrow! pic.twitter.com/f34vFrIISE

— Dunkin' (@dunkindonuts) March 20, 2019

Headed to the Boston Marathon Expo today? Stop by the @saucony booth for your chance to grab the last of the Saucony x Dunkin' Kinvara 10’s!pic.twitter.com/hq2f2Fjpyq

— Dunkin' (@dunkindonuts) April 12, 2019

.@dunkindonuts x @saucony unveils an all-new collaboration in honor of the #BostonMarathon.https://t.co/L52QoljVcK

— HYPEBEAST (@HYPEBEAST) March 21, 2019

Doughnut-themed running shoes? Yes, @saucony and @dunkindonuts just made them happen. https://t.co/teMVy4Eatf pic.twitter.com/Ddght8KGRN

— Good Morning America (@GMA) March 22, 2019

Waltham-based Saucony worked with Canton-based Dunkin’ second shoe followed last year’s Kinvara 9 and the 2019 Boston Marathon model again featured Dunkin’s famous orange and pink colours once and a graphic motivated by Dunkin’s new product packaging.

It also included a strawberry-frosted doughnut on the laces and heel, a Dunkin’ coffee cup on the tongue, the words ‘Boston’ and ‘America Runs on Dunkin’’ printed on the heel’s reflective stripe.

The shoe, which costs $120 for adults and $65 for kids, was available at saucony.com and at the Marathon Sports in Boston and in Brookline (Cambridge), and at Wellesley and on marathonsports.com.

The shoe was also available at the John Hancock Sports & Fitness Expo at the John B. Hynes Veterans Memorial Convention Center in Boston from 12 to 14 April.

The limited edition shoe, according to a Saucony statement, sold out in record time.

“Marathons bring out the best of the human spirit, and the collective good that surrounds our hometown race is remarkable, inspirational and contagious,” said Don Lane, chief marketing officer of Saucony.

“We’re proud to partner with fellow Boston brand-icon Dunkin’ in the creation of the Saucony X Dunkin’ Kinvara 10, delivering even more goodness to our running community.”

Comment:

This race initiative, which follows on from a similar twin brand product collaboration in 2018 (see case study).

It is innovative, fun and popular: an funky product tie-up has both local Boston synergies and the kind of eclectic intrigue that fuels and fires social sharing.

Even the second time around.

Links:

Dunkin Donuts

https://www.dunkindonuts.com/

https://twitter.com/dunkindonuts

https://www.facebook.com/DunkinDonuts

https://www.instagram.com/dunkindonuts

https://www.youtube.com/user/dunkindonuts

Saucony

https://www.saucony.com

https://www.facebook.com/Saucony

https://twitter.com/saucony

https://www.pinterest.com/saucony/