The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
Tag: Saucony
Saucony’s National Dog Day ‘Out Run The Dog’ Spot Promotes Endorphin Collection
For National Dog Day on 26 August running brand Saucony rolled out a comic social spot promoting its new Endorphin Collection which was themed around the idea that with these kicks you can finally run faster than your dog. Created by agency Forsman & Bodenfors (F&B) and with a title that plays on the… Continue reading Saucony’s National Dog Day ‘Out Run The Dog’ Spot Promotes Endorphin Collection
Saucony’s First Ever Super Bowl Spot Takes Eco Friendly Approach With ‘One Small Step’
Saucony’s first ever Super Bowl spot reinforces its commitment to sustainability and goodness through a theme based around the copy: “One small step towards doing what’s good for our world.” The spot begins with a rhetorical question: “What if the shoes we threw away, actually went away?” before announcing that the brand is developing its… Continue reading Saucony’s First Ever Super Bowl Spot Takes Eco Friendly Approach With ‘One Small Step’
Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Ahead of the 2019 Boston Marathon, local sportswear brand Saucony again teamed up with race sponsor and fellow Boston business Dunkin’ Donuts again teamed up together to create, or should that be ‘bake’, a second running shoe. This product-led marathon activation saw the second Saucony x Dunkin’ Kinvara 10 packaged in a shoebox that… Continue reading Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Running brand Saucony and local Boston brand Dunkin’ Donuts collaborated on a joint 2018 Boston Marathon built around special edition Kinvara pairs packaged in an iconic donut box. It's bean a crazy 24 hours but if you missed out on our Saucony x Dunkin' collab yesterday, you donut want to sleep on this blog.… Continue reading Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
