The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll
Tag: Shareable
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
‘QBE Swans Story’ Offers Fans Their Own Favourite Footy Action Via Shareable Social Video
While the AFL season is on hold due to the coronavirus pandemic, Sydney Swans principal partner QBE has launched ‘QBE Swans Story’ so that the team’s fans can still get a footy fix despite the lack of on-field action. Launched on 6 April, ‘QBE Swans Story’ is an initiative hubbed around a microsite at https://www.sydneyswans.com.au/qbeswansstory… Continue reading ‘QBE Swans Story’ Offers Fans Their Own Favourite Footy Action Via Shareable Social Video
NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Late October saw the launch of a new licensing partnership between the NFL Players Association (NFLPA)’s marketing arm – the NFL Players Inc – and Altered Reality Corporation to create the very first shareable 3D images of some of the NFL’s biggest stars. This groundbreaking tie-up sees the athletes become ‘virtual presences’ in ARC’s… Continue reading NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league. The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines. The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations. Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
A new campaign from the official beer of the UEFA Champions League challenges football fans to the ultimate decision – watch the big match with your mates, or ditch them for a VIP ticket to the game. This is the dilemma Heineken offers to lifelong Roma supporter Simone in a new short film initially… Continue reading Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
With the aim of driving brand engagement and consideration amongst cricket fans and becoming a part of the cricket conversation this summer, Australian Cricket sponsor Toyota has been running ‘Celebrating Celebrations – The Follow-On’ through the season. While last year’s initiative saw campaign characters ‘Steve’ and ‘Dave’ help Aussies learn the basics at so-called… Continue reading Toyota Activates Cricket Australia Partnership With ‘Celebrating Celebrations’
Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer. But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
