On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
Tag: IOS
Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Summer 2019 saw Gatorade launch a new app to ignite amateur athlete imaginations by enabling young athletes to showcase their sports skills. Gatorade gave teen athletes the tools to out-highlight and out-hype each other: to make sure everybody notices. This US grassroots sports initiative, which was developed in partnership between Gatorade’s Digital… Continue reading Gatorade ‘Highlights App’ Provides A Platform For High School Athletes To Show Their Skills
Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
Early May saw Nike launch an inventive, first-person basketball adventure, called ‘The Road to HBL’, that aims to give fans a unique, immersive glimpse into what it is like to compete in the Nike China high-school basketball league. The campaign is one strand of a multi-phased promotional programme for Nike’s High School Basketball League… Continue reading Nike China’s Inventive, Immersive, First-Person ‘Road To HBL’ Basketball Initiative
AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members. The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
