Spotify leveraged its primary partnership with FC Barcelona around the March La Liga 2023 El Clásico by launching a limited edition team shirt honouring the success of Catalan singer Rosalía’s ‘Motomami’. On 19 and 25 March, for La Liga’s men’s and women’s matches between FC Barcelona and Real Madrid, the Spotify premiered an exclusive shirt… Continue reading Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Tag: Women’s Team
England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’. The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign
England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement. The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members
Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members. The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members