England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign

Umbro revealed new England Rugby home kits for the England men’s and women’s teams for the 2021/22 season on 6 October and promoted the new jerseys through a campaign called ‘It’s Time’.   The campaign title referees to the fact that the launch marks the first time in the professional era of the women’s game… Continue reading England Rugby & Umbro Launch New Men’s & Women’s Kits Via Multi-Channel ‘Its Time’ Campaign

England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement.   The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members

Early March saw the Adelaide Football Club, nicknamed the Crows, launch a new augmented reality offering for its Crows Women’s Team members.   The ‘Crows AR App’, developed for the Australian Football League (AFL) team by Brisbane’s line26, is promoted as an exclusive benefit for those who’ve signed up as Crows Women’s Team members in… Continue reading AFL Side Adelaide Football Club Launches New AR App For Crow’s Women’s Team Members