Tag: BBC

BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit

The BBC’s in-house marketing and promotional team – BBC Creative – reminds Brits that the state owned media giant offers more than TV and radio as it leveraged football news of iconic Liverpool FC’s manager Jurgen Klopp’s end-of-season departure – heartbreaking news for fans and for the city. The BBC released a tactical ad on… Continue reading BBC News, Entertainment & Sport Combine To Leverage Drama Around Klopp’s Liverpool FC Exit

BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the  World Cup Though’ Trailer

BBC Sport released a trailer for its 2022 FIFA Men’s World Cup coverage with a trailer called ‘It’s The World Cup Though’ built around how the planet’s biggest sporting event captures the UK’s full attention and makes people do unusual things.   To build excitement ahead of the tournament and to promote the media organisation’s coverage,… Continue reading BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the  World Cup Though’ Trailer

BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’.   The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games

BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport

The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport.   The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport

BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics

Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage.   ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics

BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer

As Tokyo 2020 approaches, a year later than scheduled, official UK television broadcaster the BBC rolled out a rich and detailed trailer promoting its multi-platform coverage of the Games which takes viewers on an adventurous journey through a contemporary Japanese urban experience.   From neon signs and a Gashapon parlour, through an arcade, a sports… Continue reading BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer

BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo 

Leveraging spiking soccer interest in the UK around The FA Cup Final and the climax of the Premier League, national broadcaster BBC finally released its UEFA Euro 2020 promo a month ahead of the tournament kick-off.   Euro 2020, which is a full year behind schedule due to the pandemic, is scheduled to run between… Continue reading BBC Leverages FA Cup Final To Final Debut Its ‘Our Wait Is Over’ UEFA Euro 2021 Promo 

The Greatest Championships – IBM & AELTC/Wimbledon

The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer.   Territory: Global   Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon

BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage

Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition.   Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage

BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative

Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer.   The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative

England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots

The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement.   The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots