Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
