Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Tag: Official Broadcast Partner
Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’
An October campaign from Turner Sports’ TNT and Bleacher Report leveraged the start of the 2022/3 NHL season by targeting young adults not currently hockey fans with fresh and funny creative suggesting ‘There’s Some Hockey In You’. The campaign from one of the league’s official USA broadcast partners, created in harness with agency Mojo… Continue reading Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’
Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’. The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side. Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
#InterWall – Mediaset Premium & Football Club Internazionale Milano
Inter Milan teamed up with partner Mediaset to create an outdoor, digital and social campaign called #InterWall which saw fans celebrate the club’s 110-year anniversary by choosing their 11 favourite players/moments (one from each decade) which were then turned in to a giant mural. Territory: Italy Agency: DUDE Milano Objectives … Continue reading #InterWall – Mediaset Premium & Football Club Internazionale Milano
