SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation ever. The OOH August stunt saw the existing 100-foot and 450-ton MOA Ball – the biggest sculpture in The Philippines – transformed into a giant… Continue reading FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
Tag: Earned media
Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Following last week’s blockbuster Nike HyperVenom campaign analysis, this week we turn our attention to the Portland’s brand’s other huge recent launch – running shoe Flyknit. Specifically to its huge, outdoor woven Free Flyknit shoe spectacle in Shanghai. To trail the launch of the new Nike Free Flyknit, Nike China raised a staggering outdoor… Continue reading Nike Flyknit Giant Real-Time Knitted Outdoor China Stunt
Vanish Napisan Crystal White Sponsors White House
In another variation on the current trend for sponsoring abstract concepts, ideas and words (rather than an official set of rights), recent months saw Australian laundry powder Vanish launched a campaign to sponsor one of the most famous and iconic buildings in the world – The White House. Vanish wanted to get consumers… Continue reading Vanish Napisan Crystal White Sponsors White House
