SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation ever. The OOH August stunt saw the existing 100-foot and 450-ton MOA Ball – the biggest sculpture in The Philippines – transformed into a giant… Continue reading FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
Tag: Smart phone
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
Wimbledon’s IBM Seer Sees Tennis Through Walls
Official Wimbledon sponsor IBM, which helps inform and provide the tournament organisers (as well as the players, coaches, media and fans) with scientific and technical tools generated a richer tennis experience for live fans too. One of the more interesting recent additions to its Wimbledon campaign has been the IBM Seer. An augmented… Continue reading Wimbledon’s IBM Seer Sees Tennis Through Walls
