SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation ever. The OOH August stunt saw the existing 100-foot and 450-ton MOA Ball – the biggest sculpture in The Philippines – transformed into a giant… Continue reading FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
Tag: Installation
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
NASCAR and Daytona International Speedway tasked agency St John to create a welcoming property takeover at partner airport Daytona Beach International for race fans arriving for the 2021 Daytona 500 and to capture media attention and drive positive PR around the race. With just a three-week turnaround from brief to launch, the Jacksonville (Florida)… Continue reading NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
NFL sponsor Lowe’s activated around the 2020 Super Bowl through a campaign called ‘Bring It Home’ which seeks to encourage fans to visit their local store to gear up with supplies for the Big Game on 2 February by doing what a home improvement brand does naturally – building. To spearhead the initiative, the… Continue reading Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
Autumn sees Gatorade India activate its global ‘Sweat It To Get It’ initiative through a bespoke exercise/vending machine that makes consumers earn Gatorade with sweat. The machine, placed in gyms across the country, encourages users to work up a sweat through physical activities (like running or jumping) and then invites them to stand in… Continue reading Gatorade India’s ‘Sweat It To Get It’ Thermal Imaging & Body Heat Excercise Dispensing Machine
AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
AGL Energy activated its sponsorship rights at Melbourne’s Midsumma Festival at the Carnival and T dance in Alexandra Gardens by building a high-tech, energy-creating public dancefloor in an initiative called #PoweredByLove. The festival, which was attended by around 200,000 people, saw revellers dance on the tech-linked flooring throughout the day and the power generated… Continue reading AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
NBA sponsor American Express ran a unique, on-court POV campaign using GoPro at the NBA All-Star Weekend called ‘Pivot’. This digital, interactive experience gave basketball fans a never-before-seen view of the game that can be played and controlled by fans on two life-sized, 103-inch, wrap around screens at two locations around Brooklyn’s All-Star home… Continue reading Amex’s Unique On-Court POV Go Pro NBA All-Star ‘Pivot’
Guinness Long Form Ad Home Nations Rugby Storytelling
November’s autumn internationals see Guinness kick off its home nations rugby campaign led by a set of four short films about inspirational figures – one from each country – running under the brand’s ongoing umbrella ‘Made Of More’ big idea. Guinness sponsors all the home nations’ rugby unions and each ad in the campaign… Continue reading Guinness Long Form Ad Home Nations Rugby Storytelling
Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers. Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’. … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Mount Franklin’s Australian Open Dome Experience
Mount Franklin, the official premium spring water supplier to the 2014 Australian Open, found its product in high, high demand as the tournament experienced record high temperatures. With on- and off-court exclusivity within Melbourne Park itself, the brand found heavy competition from vendors outside the Rod Laver Arena the brand worked with Momentum on… Continue reading Mount Franklin’s Australian Open Dome Experience
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
