Tag: International Olympic Committe

Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo

US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton).   An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo

World Lacrosse ‘Indigenous Made, Globally Played’ Campaign Makes Pitch For LA28 Olympic Inclusion

A summer 2022 campaign from World Lacrosse, the international governing body of lacrosse, promoted the sport by simultaneously honouring its Native American heritage and celebrating its modern appeal to drive support for the sport’s inclusion in the LA 2028 Olympic Games.   Lacrosse, which last featured as an Olympic demonstration sport 74 years ago, is currently… Continue reading World Lacrosse ‘Indigenous Made, Globally Played’ Campaign Makes Pitch For LA28 Olympic Inclusion

McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

  McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge.   During the 2012 London Olympics, McDonald’s in China wanted to generate the same enthusiasm from Chinese customers as they had displayed during the Beijing Games.   Of course, the official Olympic sponsor and partner was faced with the… Continue reading McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

Beckham In Sainsbury’s Ext- raordinary Paralympics Ads

    Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign.   The campaign’s approach aims to showcase the dedication, determination and desire of the athletes.   The initiative is fronted by David Beckham and spearheaded by a TV spot launched on 15 August, the creative focuses on Paralympic Team… Continue reading Beckham In Sainsbury’s Ext- raordinary Paralympics Ads

Thanks For The Warm Up Say C4 Paralympic Superhumans

Move over Olympians, here come the Superhumans.   That’s the core message in Paralympic broadcaster Channel 4 ‘Meet The Superhumans’ campaign which introduced a new message as the Olympics came to a close – ‘Thanks For The Warm Up’.     This ‘Warm up’ phase of the broadcaster’s campaign began on the final weekend of… Continue reading Thanks For The Warm Up Say C4 Paralympic Superhumans

Gillette’s Team USA Boston Olympic Opening Projections

  To celebrate the Opening Ceremony of the London 2012 Olympic Games and to wish Team USA good luck for the Great Show On Earth, US Team sponsor Gillette organised a an unforgettable spectacle of light and technology across Boston Harbour.   Kicking off shortly after millions of Americans had finished watching the amazing London… Continue reading Gillette’s Team USA Boston Olympic Opening Projections

Adidas’ GB Fans Beckham Photo Booth Surprise

  Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in a surprise photo booth adidas stunt.   A fresh and fun part of Adidas’ ‘Take The Stage’ activation of its London 2012 sponsorship programme (which included… Continue reading Adidas’ GB Fans Beckham Photo Booth Surprise

Kids Star In New P&G ‘Thank You Mums’ Olympic Work

  IOC Worldwide Partner P&G has launched the next phase in its global ‘Thank You, Mum’ Olympic campaign – led by the TV spot ‘Kids’.   There was a simultaneous global online launch (coinciding with the opening of the Olympic Village) in advance of its network premier which will occur during the London 2012 Opening… Continue reading Kids Star In New P&G ‘Thank You Mums’ Olympic Work