A summer 2022 campaign from World Lacrosse, the international governing body of lacrosse, promoted the sport by simultaneously honouring its Native American heritage and celebrating its modern appeal to drive support for the sport’s inclusion in the LA 2028 Olympic Games. Lacrosse, which last featured as an Olympic demonstration sport 74 years ago, is currently… Continue reading World Lacrosse ‘Indigenous Made, Globally Played’ Campaign Makes Pitch For LA28 Olympic Inclusion
Tag: Lacrosse
Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Major League Lacrosse (MLL) launched an identity rebrand across its assets – including its logo, website, social media, the draft, player videos and its umbrella creative approach – in order to reposition and become faster, more aggressive, innovative and more player focused. The new logo, which aims to reflect the young, intense, and bold… Continue reading Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.