On 18 May, FIFA revealed its 2026 World Cup static logo, animated sequence, slogan and multi-market, multi-city ‘We Are 26’ campaign with an LA launch event, local initiatives and a central social media drop: a tournament jointly hosted by Canada, Mexico and the United States of America. Initially unveiled through the football global governing… Continue reading FIFA Unveils Logo, Slogan, Animation & ‘We Are 26’ Campaign For ’26 Canada, Mexico & USA World Cup
Tag: Assets
Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
On 2 February, after much rumour, speculation, a fair few leaks and more than 40,000 name suggestions from fans, the NFL’s Washington Football Team (known as the ‘Redskins’ until July 2020), rolled out an integrated campaign to unveil its new name – The Washington Commanders. The name was confirmed through a multi-channel reveal spanning… Continue reading Washington Football Team Renames & Rebrands As ‘The Washington Commanders’
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
The first week of August saw another sport look to its return to action when England Netball rolled out a new campaign called #RiseAgain. Led by a social spot which claims that “for every day that we’ve been kept apart from our teammates and the incredible game we all love, we have been dreaming of the day that we can… Continue reading England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign
Launched on 22 August ahead of the start of the US college football season, the Mountain West Conference (MWC) rolled out a new, integrated marketing campaign called ‘At The Peak’ focusing on what makes the region unique: particularly its outdoor beauty and its reputation for integrity. The Mountain West Conference (MWC), one of the college athletic… Continue reading Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign
Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Major League Lacrosse (MLL) launched an identity rebrand across its assets – including its logo, website, social media, the draft, player videos and its umbrella creative approach – in order to reposition and become faster, more aggressive, innovative and more player focused. The new logo, which aims to reflect the young, intense, and bold… Continue reading Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Launched during the season-ending Nitto ATP Finals in London, the Association Of Tennis Professionals (ATP) rolled out a new campaign called ‘Love It All’ to introduce its new brand refresh. The international campaign is built around the central ‘Love It All’ message and tagline: one which aims to highlight the ‘unparalleled excitement and drama’ delivered by… Continue reading ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations. Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
