A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
Tag: BWM Dentsu
Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
In tribute to First Nations’ people, Surfing Australia and agency BWM Dentsu launched a short film called ‘Welcome To Sea Country’ which rolled out during Reconciliation Week and explores the indigenous meaning of the Irukandji name and design for the Australian Surfing Team which is heading to Tokyo 2020. The film features cinematic shots… Continue reading Surfing Australia ‘Welcome To Sea Country’ Short Film Launched In Reconciliation Week
Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
