Ahead of the Tokyo Olympics, Surfing Australia has rolled out a brand refresh which, for the first time ever, unifies the team name and design. The refresh, developed in harness with BWM Dentsu (Sydney) which was briefed to create a new visual identity project, the new design and name is based around an integrated… Continue reading Surfing Australia Launches Brand Identity Refresh With Indigenous Connection To Sea Country
Tag: Uniform
Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
As the new NBA season got underway, a US studio unveiled a fan-informed passion project called ‘NBA Design Vision’ which created and curated resonant visual identities and uniforms for each team in the league. This stylish piece of agency self-promotion from Digitas USA includes a logo, graphics package and uniform (association, icon, city and… Continue reading Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
The Los Angeles Rams, who are poised to play their first season this autumn at their new (still under-construction) SoFi Stadium, unveiled a new logo, brand asset refresh and uniform (designed by Nike). Indeed, the refresh and redesign marked the first time that Nike had designed a new uniform and logo in conjunction with… Continue reading LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Fortnite and the NFL have teamed up to enable football fan gamers to pull on their favourite team’s grid iron uniform while playing the game. From 9 November, players of the mega hot shoot-and-survive game can buy and then customise an NFL outfit from a starting wardrobe of eight different uniforms. The sports league/game… Continue reading Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Ram Trucks’ multi-tier Kentucky Derby and Churchill Downs sponsorship spanned on-site signage and video boards, TV spots, social and digital content, as well as Facebook Live film and TV commercials all carrying ‘Dominate The Field’ messaging to focus fans of the dedication, stamina and years of hard work needed to make it to the Kentucky… Continue reading Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
