The centrepiece of Ram Truck’s Kentucky Derby multi-platform activation will see the race’s automotive partner award the winning trainer a unique, special Kentucky Derby edition Ram 2500 truck: the exterior of the one-of-a-kind black truck carries blue Kentucky Derby 143rd logos on the rear panels and a hand-painted Kentucky Derby rose badge on the front… Continue reading Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
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Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Ram Trucks’ multi-tier Kentucky Derby and Churchill Downs sponsorship spanned on-site signage and video boards, TV spots, social and digital content, as well as Facebook Live film and TV commercials all carrying ‘Dominate The Field’ messaging to focus fans of the dedication, stamina and years of hard work needed to make it to the Kentucky… Continue reading Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation