Independent skiwear outfit Black Crows launched an integrated brand campaign in October titled ‘Pursuit Of Pleasure’ based featuring epic backdrops of snowy mountain tops and a stunning image montage that capture nature in all of its glory. Conceived and created by Paris based agency Yorgo&Co and helmed by Director Luc Reso Janin, the creative… Continue reading Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Tag: GoPro
AFROPUNK + GoPro Launch ‘Black People Do’ Campaign Via Story Of Equestrian Star Zoie Brogdon
GoPro and AFROPUNK teamed up in March to launch a new initiative called ‘Black People Do’ to tell stories of black athletes in sports that are thought to be unusual which launched with a mini-documentary on equestrian athlete Zoie Brogdon. The film sees 15-year-old Brogdon, a Compton Cowboy, talks about her passion for riding, her competitive… Continue reading AFROPUNK + GoPro Launch ‘Black People Do’ Campaign Via Story Of Equestrian Star Zoie Brogdon
GoPro Promotes TdF & ASO Alliance Via Online Cycling Series ‘Beyond The Race’
To promote its partnership renewal with Tour de France organiser ASO, GoPro is rolling out a new competitive cycling video series called ‘Beyond The Race’. The online films, which take an inside look at competitive cycling, see GoPro equip several UCI Pro Team riders with GoPro cameras to offer fans a unique glimpse behind the… Continue reading GoPro Promotes TdF & ASO Alliance Via Online Cycling Series ‘Beyond The Race’
Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Ram Trucks’ multi-tier Kentucky Derby and Churchill Downs sponsorship spanned on-site signage and video boards, TV spots, social and digital content, as well as Facebook Live film and TV commercials all carrying ‘Dominate The Field’ messaging to focus fans of the dedication, stamina and years of hard work needed to make it to the Kentucky… Continue reading Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV. The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
BMW Launch Model Car For #TweetChariot RFU Campaign
For February’s 6 Nations, RFU sponsor BMW has launched a brand new vehicle model: the Tamiya BMW GT3 – also known as #TweetChariot. The BMW Tamiya is actually be a camera car which provides exclusive pictures and footage of the England players as they prepare for the tournament – right up to the moment… Continue reading BMW Launch Model Car For #TweetChariot RFU Campaign
