In the last week of August LEGO DUPLO partnered with footballers Jamie Vardy and Casey Stoney, as well as child psychologist Sam Wass for a campaign called ‘Celebrate like a Pro’ which sought to help parents ‘celebrate their toddlers’ milestones’. The two footballer ambassadors, positioned as ‘Experts In Celebration’, teamed up with the Danish… Continue reading Celebration Experts Jamie Vardy & Casey Stoney front LEGO DUPLO ‘Celebrate Like A Pro’ Campaign
Tag: Lego
Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a message of inclusivity. Tokyo 2020 marked the first time in Canadian that the Paralympics were broadcast on national television in prime time and the CPC… Continue reading Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
Colourful New Collaborative Dual Collection & Campaign Launch From LEGO X Adidas Alliance
Late February saw Adidas and LEGO team up again to launch two new full-colour clothing collections and promote them via a joint digital-first campaign running across both brands’ online platforms. The joint initiative sees the two iconic companies present two new collections of clothing inspired by LEGO DOTS and LEGO NINJAGO for kids and… Continue reading Colourful New Collaborative Dual Collection & Campaign Launch From LEGO X Adidas Alliance
Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV. The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
‘We Did It’ celebrates the Greenpeace homepage today – as its pressure campaign to persuade Lego to end its marketing partnership with Shell succeeds. Lego has announced it is to end its marketing alliance (led by making toys carrying Shell’s brand) with the global oil giant. It will not renew the partnership. … Continue reading Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
