In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV. The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
Tag: Concept
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
