In the last week of August LEGO DUPLO partnered with footballers Jamie Vardy and Casey Stoney, as well as child psychologist Sam Wass for a campaign called ‘Celebrate like a Pro’ which sought to help parents ‘celebrate their toddlers’ milestones’. The two footballer ambassadors, positioned as ‘Experts In Celebration’, teamed up with the Danish… Continue reading Celebration Experts Jamie Vardy & Casey Stoney front LEGO DUPLO ‘Celebrate Like A Pro’ Campaign
Tag: Toys
Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a message of inclusivity. Tokyo 2020 marked the first time in Canadian that the Paralympics were broadcast on national television in prime time and the CPC… Continue reading Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Table topping Bristol Bears stars Callum Sheedy, Harry Randall and Ioan Lloyd played a fun ‘Trainspotting’ version of the classic spot the difference game which was hosted by former England star and Gallagher ambassador Ugo Monye and which used model railway products from local business PECO which endured a challenging 2020 with its factory forced… Continue reading Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV. The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns
