The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a message of inclusivity. Tokyo 2020 marked the first time in Canadian that the Paralympics were broadcast on national television in prime time and the CPC… Continue reading Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
