The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a message of inclusivity. Tokyo 2020 marked the first time in Canadian that the Paralympics were broadcast on national television in prime time and the CPC… Continue reading Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message
Tag: Canadian Paralympic Committee
RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Following the Canadian Olympic Committee and Canadian Paralympic Committee decision to become the first teams to announce they wouldn’t send teams to the Tokyo Games this summer – which was rapidly followed by their Australian equivalents and then by the IOC’s decision to push back the Games to 2021, sponsor RBC launched a supportive commercial called ‘We Are All… Continue reading RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Paralympics Canada Letter Box TVC Fronts #WhatsThere
As the Winter Olympics got underway in early February, Canada’s Paralympic Association launched a provocative Sochi Paralympic Winter Games marketing campaign based on the theme ‘It’s not what’s missing, it’s what’s there’. The objective of this bold approach is to compel Canadian sports fans and Winter Games viewers to beyond the disabilities of Paralympic… Continue reading Paralympics Canada Letter Box TVC Fronts #WhatsThere
