In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
Tag: Canadian Olympic Committee
Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Following the Canadian Olympic Committee and Canadian Paralympic Committee decision to become the first teams to announce they wouldn’t send teams to the Tokyo Games this summer – which was rapidly followed by their Australian equivalents and then by the IOC’s decision to push back the Games to 2021, sponsor RBC launched a supportive commercial called ‘We Are All… Continue reading RBC Rolls Out Supportive ‘We Are All Team Canada’ Ad Showcasing Athlete Sweat & Sacrifice
Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation. This Canadian values-led campaign, activating the airline’s Team Canada partnership rights, levarages the 2018 Winter Olympic and Paralympics. The creative, which sees Air Canada tap into… Continue reading Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’. The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016
The Canadian Olympic Committee has launched a campaign to drive pre-games excitement and generate support for Team Canada at Rio 2016 themed around the idea that country’s harsh weather and challenging terrain ensure its athletes are defiantly hardcore. This may be an initiative promoting preparation for the Summer Olympics, but the ‘Ice In Our… Continue reading Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016
Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home Ice’ campaign. The impressive creative combines with a powerful message as the campaign aims to connecting with Canadian customers by leveraging the one theme that… Continue reading Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
As the 2014 Sochi Winter Olympic Games edge ever closer, the next market to see a revival of P&G’s Olympic ‘Thank You Mum’ campaign is Canada – where early creative is led by Deborah Westlake (mother of Canadian ice sledge hockey player Gregory Westlake). This first new piece of Canadian creative for the new… Continue reading Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
