The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
Tag: Sochi 2014
Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’. Revolving around the #whatittakes hashtag, the initiative places social media at its centre, this multi-platform campaign explores just waht it takes to be an Olympian (or more precisely, a… Continue reading Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC
Visa is using its IOC TOP partner rights at the Winter Olympics to introduce its new ‘Everywhere You Want To Be’ global positioning with a flagship ‘Flying’ commercial. This new approach is effectively a tweaked update of the payments giant’s former ‘It’s Everywhere You Want To Be’ strapline that was used in the US… Continue reading Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC
Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative called Principle 6 – a clothing line led campaign challenging Russia’s ‘anti-gay laws’ ahead of the Sochi 2014 Winter Olympics. At the heart of the… Continue reading Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
‘Luge’, a suggestive spot from the Canadian Institute for Diversity and Inclusion, was the most-shared ad online during the first week of Sochi’s Winter Olympic Games and in 10 days racked up an impressive 5.5 million YouTube Views The suggestive ad, created by Rethink, features two figures in Lycra rocking backwards and forwards in… Continue reading CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
Paralympics Canada Letter Box TVC Fronts #WhatsThere
As the Winter Olympics got underway in early February, Canada’s Paralympic Association launched a provocative Sochi Paralympic Winter Games marketing campaign based on the theme ‘It’s not what’s missing, it’s what’s there’. The objective of this bold approach is to compel Canadian sports fans and Winter Games viewers to beyond the disabilities of Paralympic… Continue reading Paralympics Canada Letter Box TVC Fronts #WhatsThere
AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
As the Winter Olympics began, Team USA sponsor AT&T became one of the first brands with a form of official Games-related partnership to publicly and expressly condemn host nation Russia’s anti-gay legislation. In a high profile post on its consumer blog, titled ‘A Time For Pride & Equality’, the American telecoms giant wrote: … Continue reading AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports version of its iconic logo. The internet giant’s Sochi ‘Google Doodle’ clearly draws creative inspiration from both the Winter Olympics’ official colour scheme and the… Continue reading Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
‘Pick them Back Up’ sees IOC TOP partner P&G update its ongoing Proud Sponsors of Mums initiative (launched for London 2012) for the Sochi 2014 Winter Olympics via another blockbuster emotional TV spot which has already racked up almost 13 million YouTube views. The new global spot continues in the same theme and creative… Continue reading P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
Sponsor Integration In Team Canada’s #WeAreWinter Ads
The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil its new Sochi 2014 campaign – ‘We Are Winter’. A month and a half before the Winter Olympics kick off (well, or slide off) in… Continue reading Sponsor Integration In Team Canada’s #WeAreWinter Ads
Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Nike has fired the first salvo in the Sochi 2014 Winter Olympic sports brand marketing war with the release of its seasonal, winter sports campaign in support of Russians who ‘embrace winter as their playground’ and challenges the viewer to #playrussian. Nike, a non-Olympic sponsor who many will see as ambushing official IOC partner… Continue reading Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
‘Big Air’ and ‘Slopestyle’ may not be the first two words that come to time when it comes to Belgium. A mountainless nation, known for its flat landscape, Belgium has, unsurprisingly, never hosted the Winter Olympics. But that hasn’t prevented the country from producing a multi World Champion medal winning snowboarder and several… Continue reading Belgian Winter Olympians ‘Flat Land’ Sochi ’14 Campaign
