‘Luge’, a suggestive spot from the Canadian Institute for Diversity and Inclusion, was the most-shared ad online during the first week of Sochi’s Winter Olympic Games and in 10 days racked up an impressive 5.5 million YouTube Views The suggestive ad, created by Rethink, features two figures in Lycra rocking backwards and forwards in… Continue reading CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
Tag: Gay Rights
AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
As the Winter Olympics began, Team USA sponsor AT&T became one of the first brands with a form of official Games-related partnership to publicly and expressly condemn host nation Russia’s anti-gay legislation. In a high profile post on its consumer blog, titled ‘A Time For Pride & Equality’, the American telecoms giant wrote: … Continue reading AT&T’s #ItsOurTime Supports Both Team USA & LGBT Rights
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports version of its iconic logo. The internet giant’s Sochi ‘Google Doodle’ clearly draws creative inspiration from both the Winter Olympics’ official colour scheme and the… Continue reading Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest
Paddy Power & Stonewall #RightBehindGayFootballers
Stonewall has linked with bookmaker Paddy Power to challenge players to show their support for gay footballers by wearing rainbow boot laces for its ‘Right Behind Gay Footballers’ campaign. The campaign has sent rainbow laces to every footballer at the UK’s 134 professional clubs and asked for them to be worn for the weekend… Continue reading Paddy Power & Stonewall #RightBehindGayFootballers
