Working with Brussels-based creative agency mortierbrigade, leading Belgium newspaper De Morgan offered a critique of the 2022 FIFA Men’s World Cup tournament with a marketing initiative called ‘Dream World Cup Final’ which championed everything and everyone fans were not allowed to see during the tournament’s showpiece event. The campaign footage featured representatives of all… Continue reading Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’
Tag: Protest
Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Pride Copenhagen and Worth Your While relaunched an Instagram filter which turns football pitches into rainbow flags in response to FIFA’s sanctions against the #OneLove captains’ armband initiative at Qatar 2022. When the skippers of seven European sides announced a plan to wear OneLove armbands at the 2022 FIFA Men’s World Cup in a… Continue reading Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
A group of human rights organisations have called on fans to boycott the FIFA Men’s World Cup quarter-final – which takes place on United Nations’ ‘International Day of Human Rights’ on 10 December – through a Qatar 2022 protest campaign called ‘Football Blackout For Human Rights’. Created by Berlin-based creative agency Heimat, the campaign… Continue reading ‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Dutch based charity Cordaid teamed up with sportswear brand Jako, creative agency Fitzroy and football artist Piro to create and promote the ‘Qatar Mourning Band’: a wearable symbol of support for the Netherlands national team at the 2022 FIFA Men’s World Cup that also highlights human rights abuses and inhuman working conditions for those constructing… Continue reading Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
The last week of September saw Nordic sportswear outfit Hummel, the official supplier of the Danish Football Union / Dansk Boldspil-Union (DBU), unveil a sponsor-less monochrome national team kit for the 2022 FIFA Men’s World Cup as a protest against the Qatar 2022 host country’s human rights record. Not only were the jersey designs themselves ‘muted’,… Continue reading Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are
Talented Ladies Club rolled out a guerrilla outdoor and social #PayFair campaign challenging the sponsors of UEA Euro 2022 to address their own gender pay gaps before claiming to be legitimate champions of women and women’s sport. Timed to leverage the 6 July kick-off, the campaign, created in harness with agency Truant London, calls… Continue reading Talented Ladies Club #PayFair Asks Women’s Euros 2022 Sponsors To Put Their Money Where Their Mouths Are
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
FELGTB, Spain’s largest organization for LGBTQ rights, sent activists from six different countries to Russia to bring their #HiddenFlag project to life at the FIFA World Cup. The silent outdoor protest created a human Rainbow Flag that creatively outsmarted Russia’s anti LGBTQ legislation FELGTB challenged agency LOLA MullenLowe with the following brief: How do… Continue reading FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
