Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’.. Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
Tag: post
EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley. The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
In the US sports marketing world, late October and early November seemed to be dominated by one name – LeBron James. His homecoming story certainly provided a powerful narrative to promote the new NBA season and a huge number of big brands leveraged the story. But not all his promotional work was based… Continue reading LeBron James’ ‘Flo Halloween Selfie’ Post For Progressive Ins.
P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
Legal issues have led to P&G withdrawing its inventive social media campaign leveraging its National Aeronautics and Space Administration (NASA) alliance to crowdsource cheaper ad production ideas. P&G, which has a lengthy commercial partnership with the space agency and has regularly leveraged this to source innovative ideas from NASA professionals, posted a brief on… Continue reading P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post
