Samsung Electronics Australia has rolled out a new campaign, ‘The Ad I Was Supposed To Make’, that stars former Australian Netball captain and Samsung Ambassador Sharni Layton and which leverages heightened interest in the team, in netball and in Australian sport surrounding the 2018 Commonwealth Games. The creative explores an Australian sporting story of… Continue reading Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Tag: Gold Coast 2018
CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
The Commonwealth Games Association (CGA) teamed up with creative agency SPLINTR to develop a fresh brand campaign rolled out through March during the lead in to the 2018 Commonwealth Games running under the title ‘Greater Together’. The CGA and SPLINTR based the campaign concept on creating a content-led, values campaign primarily focused on the… Continue reading CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
Commonwealth Games sponsor Woolworths kicked off its Gold Coast 2018 activation – called ‘Grown For Gold’ – with a spearhead spot featuring apple hungry wheelchair athlete Kurt Fearnley. The 60-second hero ad that leads this multi-channel campaign features Fearnley’s father, teacher, coach and a farmer who discusses how he used to train and to take… Continue reading Woolworths ‘Grown for Gold’ Commonwealth Games Gold Coast ’18 Hero Ad Stars Wheelchair Racer Fearnley
