Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Tag: Multi Sport
Team GB One Of Many Marking Olympic ‘One Year To Go’ With ‘Dear Tokyo’ Social Spot
Team GB marked the one year countdown to the start of the rescheduled Olympic Games Tokyo 2020 Olympic Games with a new spot called ‘Dear Tokyo’. The aim is to reaffirmed Team GB’s support for its friends and partners in Japan who have had to work through a long period of uncertainty, the blow… Continue reading Team GB One Of Many Marking Olympic ‘One Year To Go’ With ‘Dear Tokyo’ Social Spot
Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
Mid December saw Sky New Zealand roll out a campaign called ‘Summer Of Sport’ which aimed to encourage Kiwis to let it all hang out and remind viewers of the joy sporting fun brings to everyday life and promote the non-stop sports action across its 12 channels. The campaign is led by a… Continue reading Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out
ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Through September and early October, US-based sports broadcasting behemoth ESPN has travelled across the country to visit the home towns of the young amateur athletes whose plays have been featured on its SportsCenter’s ‘Top 10 Plays Of The Day’ feature in a lead-in to ‘SportsCenter Top 10 Day’. The initiative celebrates the people and… Continue reading ESPN ‘Sportscenter Top 10 Day’ Campaign Spans Ambient Installations, Spots & Programme
Orlando 2022 Special Olympic Games ‘United O’ Logo Co-Created By Athletes
The Special Olympics USA Games Organizing Committee teamed up with Publicis Seattle and a squad of athletes to create and launch a new logo for the 2022 Special Olympics USA Games in Orlando. The committee and its agency worked with nine artistic and talented Special Olympians on the logo project – marking the first… Continue reading Orlando 2022 Special Olympic Games ‘United O’ Logo Co-Created By Athletes
IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
Before fame and trophies, young athletes prepare by practicing the fundamentals through relentless workouts, drills and practice – at least that’s the story in a new campaign from IMG Academy running during NBA Finals An April campaign from IMG Academy, a Florida-based multidisciplinary sports boarding school that has a strong reputation as an elite training ground… Continue reading IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
The Commonwealth Games Association (CGA) teamed up with creative agency SPLINTR to develop a fresh brand campaign rolled out through March during the lead in to the 2018 Commonwealth Games running under the title ‘Greater Together’. The CGA and SPLINTR based the campaign concept on creating a content-led, values campaign primarily focused on the… Continue reading CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Adidas has unveiled a new global campaign, ‘See My Creativity’, showcasing the brand’s relentless and committed pursuit for and support of creativity in sport around. The new campaign is the latest chapter of the ongoing adidas’ ‘Here to Create’ big idea, but the latest work is told through the lens of female athletes. Released on… Continue reading Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens
Chris O’Dowd Fronts Nike’s Funny ‘Choose Your Winter’ Work
As the snow arrives across all 50 US states, Nike readies itself for cold weather with ‘Choose Your Winter’ – a campaign The simple idea behind the new Wieden + Kennedy’s campaign is that the harsh reality of the winter weather is painful for athletes not wearing Nike’s Hyperwarm base layer. Rolled out… Continue reading Chris O’Dowd Fronts Nike’s Funny ‘Choose Your Winter’ Work
