Adidas Launches A Tango League App To Enable Amateur Football Creators To Share Their Skills

Adidas football has launched a new Tango App to give users an online platform to share and improve their soccer skills and engage with the wider Tango League community.   Available on iOS and Android devices in the USA, UK, Germany, France and Spain from 3 September, this new strand of the Tango League project… Continue reading Adidas Launches A Tango League App To Enable Amateur Football Creators To Share Their Skills

Adidas’ 56-Strong Superstar Squad Leads Russia ’18 Open-Source/Personal ‘Creativity Is The Answer’ Campaign

Adidas’ central World Cup work seeks to re-engineer the traditional sponsorship activation approach into a co-created, open-sourced strategy based on personal stories that bring to life the brand’s umbrella theme that no matter what the challenge, creativity is the answer   This objective starts with work created by a 56-strong team of brand endorsers: some… Continue reading Adidas’ 56-Strong Superstar Squad Leads Russia ’18 Open-Source/Personal ‘Creativity Is The Answer’ Campaign

Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens

Adidas has unveiled a new global campaign, ‘See My Creativity’, showcasing the brand’s relentless and committed pursuit for and support of creativity in sport around.   The new campaign is the latest chapter of the ongoing adidas’ ‘Here to Create’ big idea, but the latest work is told through the lens of female athletes.   Released on… Continue reading Prior To Int’l Women’s Day Adidas Unveils Global / Local ‘See Creativity’ Seen Via A Female Lens

Latest Adidas ‘Here To Create’ Ad Bridges 2017/2018 With Ultimate Influencer Festive Table Debate

Adidas continued its ‘Here To Create’ concept through the festive season with a blockbuster global December spot featuring a plethora of stars from across the sport and entertainment landscape all gathered to discuss ‘creativity’.   From superstar athletes spanning several sports (including the likes of Lionel Messi, Paul Pogba and James Harden, Damian Lillard, Candace… Continue reading Latest Adidas ‘Here To Create’ Ad Bridges 2017/2018 With Ultimate Influencer Festive Table Debate

Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers

Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators.   Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers

Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign

A slew of sports stars from the Adidas endorser stable feature in the sportswear giant’s latest creativity-themed campaign urging consumers to call their own shots.   This athlete ambassador led, all-singing and all-dancing ad, set to Kid Cudi’s ‘Surfin’ track (featuring Pharrell Williams|) is a typically positive and energetic summer spot and continues the brand’s… Continue reading Adidas Continues To Consolidate Creative Brand Position Via ‘Create Positivity’ Campaign