June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’. The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
Tag: Public Body
Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way. The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
‘Tiny Trainers’ Is The Latest Phase Of Sport Australia’s ‘Find Your 30’ Health & Fitness Initiative
The second half of February saw Sport Australia launch a new phase of its ‘Move It AUS: Find Your 30’ initiative with a campaign called ‘Tiny Trainers’. The campaign offers a distinctly rational message which it hopes that adults can’t ignore: it aims to harness the energy from the most active members of any… Continue reading ‘Tiny Trainers’ Is The Latest Phase Of Sport Australia’s ‘Find Your 30’ Health & Fitness Initiative
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Sport England is rolling out the next phase of its much admired and highly successful ‘This Girl Can’ campaign with a fresh focus on boosting sports participation amongst specific female demographic groups – particularly teens, mums and women in their 50s and 60s. The initiative’s latest ‘bolder’ activation wave extends the first campaign’s demographic… Continue reading Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
#ThisGirlCan: Sport England Empowers Women In Sport
#ThisGirlCan is a new multi-channel campaign from Sport England aiming to get more women active in sport. An online teaser film – Kelly vs Mum – featuring a mother excercising at home with ehr children kicked-off the initiative. The digital platform, which will act as the campaign’s central hub, has gone live… Continue reading #ThisGirlCan: Sport England Empowers Women In Sport
