Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music. ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Tag: Female Empowerment
Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
Ahead of kick off, marketers are labeling this year’s Big Game as the Women’s Super Bowl. And and its about time too: after all, last year’s television ratings show that 48.6m women watched the Super Bowl – accounting for 47% of the total audience. This year’s Big Game gender marketing mix is still… Continue reading Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Social Networking App Bumble & Serena Williams Serve Up ‘The Ball Is In Her Court: First Move’ Super Bowl Campaign
Tennis super star Serena Williams fronted Bumble’s Super Bowl spot which spearheads the social networking app’s new year-long marketing campaign themed around female empowerment. The main launch phase of the campaign – ‘The Ball Is In Her Court’ – debuted during the Super Bowl on 3 February and sees Williams encourage women to make the… Continue reading Social Networking App Bumble & Serena Williams Serve Up ‘The Ball Is In Her Court: First Move’ Super Bowl Campaign
WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by… Continue reading WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
A new female empowerment initiative from Manchester United global partner Chevrolet called #BeAGoalkeeper encourages girls to set life goals and aims to provide the support and tools needed to achieve them. The campaign, which also sees the car company and Utd shirt sponsor partner with the Women’s Sports Foundation, aims to ‘demonstrate the possibilities… Continue reading Chevrolet Leverages Man Utd & Women’s Sport Foundation Partnerships For #BeAGoalkeeper
Adidas Unveils Global ‘Unleash Your Creativity’ Women’s Campaign Via Ambassador Ads & Social Video Series
February sees Adidas unveiled a new global women’s campaign, ‘Unleash Your Creativity’, revolving around the struggles of a fresh wave of female athlete ambassadors and themed around defying convention. This new, 15-strong set of Adidas endorsers – who all share a personal story about creative invention and drive – range from UK kick-boxing champion… Continue reading Adidas Unveils Global ‘Unleash Your Creativity’ Women’s Campaign Via Ambassador Ads & Social Video Series
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
#ThisGirlCan: Sport England Empowers Women In Sport
#ThisGirlCan is a new multi-channel campaign from Sport England aiming to get more women active in sport. An online teaser film – Kelly vs Mum – featuring a mother excercising at home with ehr children kicked-off the initiative. The digital platform, which will act as the campaign’s central hub, has gone live… Continue reading #ThisGirlCan: Sport England Empowers Women In Sport
