If you are a sports marketer convinced that AI will only affect those in roles like data and media and that it won’t really affect creatives because you believe that truly original ideas, beautiful artistic executions and finely crafted copy are the sole preserve of the human mind, skill and spirit….then you may need to… Continue reading AI Gets Creative
Tag: Trend
Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
Father’s Day Is An Annual Pillar For Sports Marketing & Activative Picks Its Top 10 Campaigns
Despite the fact it falls on different days in different countries, Father’s Day has long been an annual pillar event for sports marketers to engage and reward their core fans. Americans alone spend $15.5bn on Father’s Day gifts, cards, dinners and ballgames. So it is no surprise that US marketers spend $2bn on advertising… Continue reading Father’s Day Is An Annual Pillar For Sports Marketing & Activative Picks Its Top 10 Campaigns
Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
Ahead of kick off, marketers are labeling this year’s Big Game as the Women’s Super Bowl. And and its about time too: after all, last year’s television ratings show that 48.6m women watched the Super Bowl – accounting for 47% of the total audience. This year’s Big Game gender marketing mix is still… Continue reading Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy
In a divided USA – troubled by politics, equality issues and disasters – NFL sponsors are turning to comic commercials to unite the nation around the a new season for the country’s biggest sports league. After all, despite the ratings dip, the racially charged player protests and the brain injury scandal, the NFL is still… Continue reading NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy
Formula One > The Future Starts Now
A new future for Formula One, or the same old-school sport simply repackaged by new owners? Following Liberty Media’s $8bn takeover, this is the core debate at the centre of new season activation starting at the 2017 Australian Grand Prix in Melbourne. While official F1 beer Heineken seemed to mix the new and… Continue reading Formula One > The Future Starts Now
Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
Whether it is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately. Giving them what they want, when they want… Continue reading Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery
All About Native Music > Live Music + TV + Experiential & Social = Grammys Success
The winning activation formula at this year’s Grammys was simple – make (native) marketing all about the music. 2016 saw the ‘native’ trend (matching form and function) reach the live awards show stage and four stand-out campaigns that successfully applied the formula were alliances between Recording Academy sponsor Intel and Lady Gaga, fellow partner… Continue reading All About Native Music > Live Music + TV + Experiential & Social = Grammys Success
