Tag: Tactic

NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy

In a divided USA – troubled by politics, equality issues and disasters – NFL sponsors are turning to comic commercials to unite the nation around the a new season for the country’s biggest sports league. After all, despite the ratings dip, the racially charged player protests and the brain injury scandal, the NFL is still… Continue reading NFL Sponsor Spots Seek To Unite A Divided Nation With Silly Slapstick Football Comedy

NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES

Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak.   The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES