Sportswear giant Asics has launched a new fitness focused campaign leveraging its partnership with upcoming Disney-Pixar movie Incredibles 2. The activation, run in harness with The Walt Disney Company and agency Saatchi & Saatchi, is a family fitness campaign that promotes health, the upcoming Pixar film Incredibles 2 and a new range of limited-edition… Continue reading Asics Activates Disney-Pixar Tie-Up In Incredibles 2 Fitness Campaign & Limited Edition Range
Tag: Limited Edition Range
NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak. The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
July 2014 saw the retirement of New Yankees captain and genuine baseball legend Derek Jeter and in one of the stand out spoprts campaigns of the year, one that cut through the tidal wave of marketing marking his final game, was Nike’s ‘Re2pect’ tribute. (The ‘2’ represents Jeter’s New York Yankees shirt number). … Continue reading Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
