Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Tag: Retirement Campaign
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
July 2014 saw the retirement of New Yankees captain and genuine baseball legend Derek Jeter and in one of the stand out spoprts campaigns of the year, one that cut through the tidal wave of marketing marking his final game, was Nike’s ‘Re2pect’ tribute. (The ‘2’ represents Jeter’s New York Yankees shirt number). … Continue reading Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
