NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme. The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
Tag: Dale Earnhardt Jr
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
Mid March saw Mountain Dew roll out the follow up phase to its Dewy Ryder debut work leveraging the retirement of long-time brand ambassador Dale Earnhardt Jr, as the fictional comic character gets behind the wheel for his first NASCAR race. Ryder, played by comic actor Danny McBride, was initially introduced late last year… Continue reading Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
The two-time Daytona 500 winner also won Nascar’s ‘Most Popular Driver’ award 14-times – illustrating just how much he will be missed by fans, the rights-holder and sponsors. Little surprise then that so many US motor racing marketers are marking the retirement of legendary stock car racing driver and Nascar’s brightest star Dale Earnhardt… Continue reading From Sombre Salute Spots To Comic Ads, Sponsors Pay (Marketing) Tribute To Dale Earnhardt Jr
Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Beer brand Budweiser offers up an ambassador farewell ad for long-time endorsers and super star Nascar driver Dale Earnhardt Jr with a powerful three-minute spot in tribute to the legend. The moving film, developed in harness with VaynerMedia, is a branded send-off to the leading light of Nascar ahead of his retirement. The… Continue reading Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Nationwide NASCAR Ad Reveals Danica’s Cell
http://www.youtube.com/watch?v=fsvWDR8jUU0 US insurance outfit Nationwide’s latest campaign leveraging its NASCAR sponsorship purports to reveal star driver and brand ambassador Danica Patrick’s phone number. Unsurprisingly, any consumer who actually calls her phone simply gets a greeting message recorded by the driver asking for suggestions on how she can get her own back on Earnhardt… Continue reading Nationwide NASCAR Ad Reveals Danica’s Cell
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
