New Balance and AS Roma celebrated their new kit sponsorship with a digital augmented reality game called ‘Run Roma’ running alongside the social announcement and PR campaign. Promoted socially across the club and the sports apparel maker’s social platforms and accessed via Roma’s Instagram channel, the animated gaming activation transports supporters into the heart… Continue reading New Balance & Roma Promote Kit Partnership Launch Via AR ‘Run Roma’ Gaming Activation
Tag: As Roma
Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
A new social spot deployed across the airline’s online and social channels (with further support from its team partners) sees Qatar Airways leverage its leading sports team partnerships – including its tie ups with football clubs Bayern, Roma and PSG, as well as with the NBA’s Brooklyn Nets – to pay tribute to not just… Continue reading Qatar Airways ‘Fanthem’ Valentine’s Day Tribute To Missing Bayern, PSG, Roma & Nets Fans
AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
Seria A side AS Roma switched from social silliness to seriousness as it used its digital reach, status and values to search for missing children. This initially sees the Italian football team use its summer signing social videos to shine a spotlight on missing people – thus using its social presence for social good.… Continue reading AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
To pay homage to club icon, captain and record scorer Francesco Totti on his retirement after 25 years playing for AS Roma, the Italian Seri A club ran a tribute campaign to engage fans and even allow supporters of other clubs to join the Totti conversation. The core campaign, which rolled across during the… Continue reading ASA Roma’s Emotional, Multi-Platform, Social-First ‘Francesco Totti Tribute’ Campaign
MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
This year’s AT&T-sponsored MLS All Star Game sees the league link up with Italian guest team AS Roma to refresh its anti-discrimination initiative ‘Don’t Cross The Line’. The campaign pledges zero tolerance for any form of discrimination, bias, prejudice or harassment. As the All Star Weekend got underway, a revised spot featuring Roma… Continue reading MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
