After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Tag: Pitchside
Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
Vero Insurance is bringing its Brisbane Lions sponsorship activation into the city streets with a campaign that blends the traditional with the technological in the form of live scoreboard outdoor billboards. Working with interactive outdoor ad agency Goa, very is showing its support for the AFL team and informing the team’s fans across the… Continue reading Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
This year’s AT&T-sponsored MLS All Star Game sees the league link up with Italian guest team AS Roma to refresh its anti-discrimination initiative ‘Don’t Cross The Line’. The campaign pledges zero tolerance for any form of discrimination, bias, prejudice or harassment. As the All Star Weekend got underway, a revised spot featuring Roma… Continue reading MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge
