A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
Tag: Billboards
Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up
Spanish clothing brand Mango unveiled huge banner style billboards and public transport ads in two of Spain’s biggest cities – Barcelona and Madrid – which carried copy lines critical of France and Atlético de Madrid star Antoine Griezmann in the unbranded tease phase of a tease-and-reveal brand campaign called ‘Move Forward’ which focused on not giving up… Continue reading Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up
FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day
FIFA unveiled the official set of nine posters for the upcoming 2023 Women’s World Cup – which will be jointly hosted by Australia and New Zealand between 20 July and 20 August – with parallel pop-up launch events backed by PR and a social media campaign. Unveiled initially at twin pop-up outdoor gallery installations… Continue reading FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day
New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’. The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign
Apple TV+’s fictional football manager Ted Lasso send personal, individual messages of encouragement and inspiration to every member of the US Men’s National Soccer Team ahead of the 2022 FIFA World Cup. The outdoor campaign, created in partnership with agency TBWA\Media Arts Lab, brings the comic American Football coach turned soccer manager out onto… Continue reading Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign
JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
Plus-size UK cyclewear brand Fat Lad At The Back seeks to challenge widespread fat shaming in cycling and throughout society through a hard-hitting and deliberately shocking outdoor campaign which verges on being ‘swearingly rude’. Fat Lad At The Back defends and champions larger cyclists with a controversial UK out-of-home (OOH) campaign which plays on… Continue reading Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards
The Philadelphia Phillies launched a new OOH campaign on 12 March, ahead of the start of the new Major League Baseball (MLB) season, which aimed to drive home the message that ‘baseball is more than a game, it is a feeling, a sensory experience and an emotion’. The ultra-minimalist campaign was built around a… Continue reading MLB’s Philadelphia Phillies Welcome Back Baseball With Copy-Free Simple-Image Billboards
Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign. The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
A 100-strong drummer chorus echo the nation’s heartbeat for a fictional penalty kick in Ladbrokes’ epic commercial spearheading its UEFA Euro 2020 campaign developed in harness with new lead creative agency Neverland. The integrated campaign is led by a hero television ad and supported by multiple cross-channel activations including online video and social, radio,… Continue reading Drummers & Livestream Song Add Tension To Ladbrokes ‘This Time We Play Together’ Euro ’20 Ad
