February saw global bike brand Cannondale launched its new ultra-premium tier of performance products ‘LAB71’ through an integrated campaign called ‘Chasing Impossible’. Creative agency The Corner London, in its first campaign for Cannondale, sought to showcase the brand’s never ending commitment to and drive for performance and innovation through ‘Chasing Impossible’ and to promote… Continue reading Cannondale Bikes promotes LAB71 Ultra-Premium Products Via ‘Chasing Impossible’ Campaign
Tag: Cycling
Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
Plus-size UK cyclewear brand Fat Lad At The Back seeks to challenge widespread fat shaming in cycling and throughout society through a hard-hitting and deliberately shocking outdoor campaign which verges on being ‘swearingly rude’. Fat Lad At The Back defends and champions larger cyclists with a controversial UK out-of-home (OOH) campaign which plays on… Continue reading Close To Rude ‘Fat C*n’t’ Campaign Sees UK Cycling Brand Fat Lad At the Back Leverage Summer Cycling & Tour De France
Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
Late December saw a striking print based advertising campaign from Uni-Sport led by a creative execution which sees varicose veins transformed into maps and then invites and encourages people to reach the ‘Perfect Legs’ destination through physical exercise. The campaign consisted of a trio of print ads each focusing on a specific form of… Continue reading Uni-Sport ‘Perfect Legs’ Print Ad Trio Links Varicose Veins To Exercise & To Sneakers
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Social spin brand Peloton entered in the UK in the autumn with a £50m total investment fronted by a £7m launch campaign aimed at bringing virtual cycling to the British mass market and disrupt the fitness landscape. With the objective of driving brand awareness, boosting understanding of the core proposition and driving sign-ups, sales… Continue reading Disruptive Fitness Brand Peloton UK Launch Led By Awareness Campaign & Showpiece Studios
Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
Fitness brand Peleton’s latest campaign, launched at the end of July, leveraged the climax of cycling’s Tour de France showpiece and challenged cyclists to take on the next challenge through a spearhead spot called ‘On To The Next’. The campaign, developed in collaboration with independent creative agency Mekanism, smartly pays homage to the brand’s… Continue reading Energetic Montage Spot Spearheads Peloton’s New Campaign To Gets Cyclists ‘On To The Next’
CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
CA Technologies leverages its sponsorship with UCI Pro Tour cycling team Trek-Segafredohas through a new campaign, ‘Who’s Behind You?’, that lives in real-time across the brand’s digital, social, and experiential channels. At the heart of the activation sits a new CA Technologies cycling-themed newsletter called ‘The Break’. Cycling is a sport that requires… Continue reading CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
Giant’s Real Riders Campaign Sponsors People Not Pros
As the 2011 Tour De France gets under way in France, bike brand Giant Australia launches a campaign that diverts the company’s sponsorship budget away from professional bikers to everyday cyclists. At the core of Giant’s Real Riders initiative is the bike manufacturer’s sponsorship of 30 everyday cyclists. Each will be kitted… Continue reading Giant’s Real Riders Campaign Sponsors People Not Pros
Bromptons/Penny Farthings At IG’s London Nocturne
Alex Dowsett may have crossed the line first in the main race of June’s London Nocturne bike race, but sponsors IG Markets and Sky were also both big winners of June’s London Nocturne cycling races. IG, the world’s largest and oldest spread betting company covering both the financial markets as well as sports events,… Continue reading Bromptons/Penny Farthings At IG’s London Nocturne
