CA Technologies leverages its sponsorship with UCI Pro Tour cycling team Trek-Segafredohas through a new campaign, ‘Who’s Behind You?’, that lives in real-time across the brand’s digital, social, and experiential channels. At the heart of the activation sits a new CA Technologies cycling-themed newsletter called ‘The Break’. Cycling is a sport that requires… Continue reading CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
Tag: UCI
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
