Adobe UK teamed up with England and Arsenal FC striker, Alessia Russo and England and Manchester City FC keeper Khiara Keating to front its ‘Dream Bigger’ 2024 Adobe Women’s FA Cup activation programme which seeks to inspire a new generation of women and girls to get into football, whilst simultaneously helping fans, players and clubs… Continue reading Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’
Tag: Software
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando Norris and formed a colourful tribute to how Salesforce can deliver customised experiences to keep client customers at the centre of the experience. The campaign,… Continue reading Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Sustainable farming software company OverseerFM invited ambassador Hayden Paddon, New Zealand’s most famous rally driver, into the driving seat for a multi-platform campaign called ‘Drive Your Farm Forward’. Paddon, Aotearoa’s most awarded rally driver ever and the current pilot of the Hyundai Team NZ team, gets behind the wheel of his revolutionary electric rally… Continue reading New Zealand Rally Driver Hayden Paddon Stars In Overseer’s Sustainable Farm Software Campaign
Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Manchester United FC and shirt sponsor TeamViewer dedicated December’s Premier League game against Arsenal at Old Trafford to frontline workers to recognise and reward their bravery, commitment and effort during the pandemic. Initially fans were invited to nominate their frontline heroes for recognition via a straightforward online mechanic and then a trio were chosen… Continue reading Man Utd & Shirt Sponsor TeamViewer Recognise & Reward ‘Frontline Heroes’ Via AR Matchday Experience
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
11 August saw US track super star Allyson Felix front a new campaign for Swiss computer peripherals, software and gaming giant Logitech called ‘Defy Logic’. Spearheaded by a hero 30-second spot, the campaign celebrates the athlete’s latest achievements after her Tokyo performances saw her become the most decorated American track and field athlete in history… Continue reading US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the Mercedes-EQ Formula E Team. The three online short films were spearheaded by a hero ‘The Power’ spot celebrating the double race team tie-up which will… Continue reading Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
TeamViewer & Man Utd’s ‘Push New Boundaries’ Film To Unveil Next Principal Shirt Sponsorship
To unveil their new principal shirt partnership,
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing Glowing Gone’ in the form of a global campaign advocating for greater funding and action for coral reef conservation. The campaign’s core approach is to… Continue reading WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
CA Technologies leverages its sponsorship with UCI Pro Tour cycling team Trek-Segafredohas through a new campaign, ‘Who’s Behind You?’, that lives in real-time across the brand’s digital, social, and experiential channels. At the heart of the activation sits a new CA Technologies cycling-themed newsletter called ‘The Break’. Cycling is a sport that requires… Continue reading CA Technologies Rolls Out ‘Who’s Behind You’ Leveraging Its Trek-Segafredo Cycling Tie-Up
