The end of January saw Mahindra Racing launch an integrated marketing campaign ahead of the start of ABB FIA Formula E World Championship’s Season 8. Mahindra Racing, which is a founding member team of the world’s premier all-electric street racing series and has been competing in Formula E since 2014, appealed to its home… Continue reading Formula E Team Mahindra Racing’s New Season Campaign Celebrates ‘India’s Love For Racing’
Tag: ABB FIA Formula E Championship
Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series
The final week of November saw Formula E launch a short-form episodic documentary series called ‘Formula E: Unplugged’: a 15-episode, 15-minute film series which takes viewers through Season 7 of the ABB FIA Formula E World Championship. The videos reveal all that it takes to deliver elite international motorsport against the backdrop of challenges… Continue reading Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Posted across its digital and social channels on 30 March, a trio of spot activate TeamViewer’s new five-year parallel partnerships with the Mercedes-AMG Petronas Formula One Team and the Mercedes-EQ Formula E Team. The three online short films were spearheaded by a hero ‘The Power’ spot celebrating the double race team tie-up which will… Continue reading Teamviewer Social Short Film Series Celebrates Dual Partnership With Mercedes F1 & Formula E
Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix
The 2016 Formula 1 world champion Nico Rosberg and the ABB FIA Formula E Championship helped launch the Greentech Festival in Berlin – an exhibition, conference and award ceremony focus on sustainable innovations – to celebrate a green future together. Running alongside the weekend’s Berlin E-Prix and expecting to attract as many as 30,000… Continue reading Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix
