Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tag: Hologram
Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
French Open 2019: Roland Garros Sponsors Offer Geek Chic
Sponsors and suppliers of tennis’ most fashionable tournament, Roland Garros are activating luxury chic through hi- tech geek and high-end brand experiences. From the 3D Moët Hennessy’s HYPERVSN holograms in its hospitality suite and the Lavazza Eurofiere upmarket rooftop experience, to Perrier’s Instagram enabled ‘Le Smash’ zipline from the Eiffel Tower to… Continue reading French Open 2019: Roland Garros Sponsors Offer Geek Chic
NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Late October saw the launch of a new licensing partnership between the NFL Players Association (NFLPA)’s marketing arm – the NFL Players Inc – and Altered Reality Corporation to create the very first shareable 3D images of some of the NFL’s biggest stars. This groundbreaking tie-up sees the athletes become ‘virtual presences’ in ARC’s… Continue reading NFL Players Association & ARC Partnership Presents First Player Holograms Within A 3D AR App
Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
The new Formula One (F1) season reaches the start line in Australia on 25 March, so teams and sponsors are revving up car launch campaigns ahead of the green light. One of the most notably launch initiatives was Renault Sports’ RS18 reveal which was initially teased with a ‘build your own DIY hologram’ spot… Continue reading Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
A first-of-its kind urban transport sited holographic display marked the launch of Skechers’ new DLT-A footwear collection in Singapore. A three-dimensional shoe, as worn by South Korean brand ambassador and hip-hop star Zico in the accompanying television commercial was, re-created in mid-air 3D (with Moove media) in a Skechers DLT-A holographic display at… Continue reading Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Sportswear brand Canterbury launched the new British & Irish Lions kit with a two-phase ‘Untouchable Jersey’ campaign that creatively aimed to bring the jersey to life through a striking ‘hologram’. The hologram led initiative claims to be a ‘rugby first’ and it aims to reflect the unique nature of the Lions jersey: an iconic… Continue reading Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game. Described as a concept video, the creative shows a glimpse of a football experience no longer restricted to the TV screen: it sees the game take over the coffee table and… Continue reading NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
