Major League Baseball (MLB) official partner Budweiser is activated the start of the new 2021 season through a multi-channel, multi-phase activation programme which is spearheaded by pop-up stadium experiences and a sweepstakes style competition called #BudPitchYourPitch. The pop-up stadium experiences are created for baseball fans in New York and Chicago who are unable to… Continue reading Budweiser Experiential Pop-ups & ‘Bud Pitch Your Pitch’ Contest Leverage MLB Opening Day
Tag: Chicago
Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE
Nike’s current ‘global city strategy’, developed back in June 2017, saw the sportswear giant identify 12 key cities in different 10 countries to be the focus of its effort to fuel its global growth. Indeed, Nike’s target was that 80% of its projected growth through 2020 will come through those cities: which, in addition… Continue reading NIKE KEY CITY STRATEGY > LOCAL BUSINESS ON A GLOBAL SCALE
Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
A sub-campaign within Nike’s ongoing ‘Sport Changes Everything’ changing communities through sport initiative, Chicago-Style focuses on showing off the city’s unique sports personalities, values and sense of style The city’s famous blue collar, hard-nosed attitude and its distinct culture feature in a multi-platform campaign which sets out to explore and showcase what makes Chicago… Continue reading Nike Adds New Town To Its Global City Strategy Via #SportChangesEverything Chicago-Style
Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
With the All Blacks steamrolling over pretty much everything put in front of them, the New Zealand Rugby Union and kit partner Adidas have injected some rare suspense for the team’s fans with the latest kit launch campaign. The multi-phase new kit campaign kicked-off with a digital and social teaser stage, before the central… Continue reading Adidas’ Multi-Phase All Blacks Jersey Launch Adds Suspense With Teasers, In-store Reveal & Chicago Game Follow-Up
Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a chance to win a VIP trip for two to Chicago for next year’s version of the iconic August music festival. The US social sweepstakes style… Continue reading Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
Honda promoted its IndyCar partnership with an innovative speed patrol street stunt which saw brand ambassadors hand out ‘slow citations’ to unsuspecting consumers dawdling on the streets of Chicago. Led by brand ambassador and racing driver legend Mario Andretti, a team of actors dressed a little like cops patrolled the Windy City neighbourhoods issuing… Continue reading Honda IndyCar Speed Patrol ‘Slow Citation’ Street Stunt
